VS_GLOBAL_KEYWORD

Visual Studio project keyword for VS 10 (2010) and newer.

Sets the “keyword” attribute for a generated Visual Studio project. Defaults to “Win32Proj”. You may wish to override this value with “ManagedCProj”, for example, in a Visual Studio managed C++ unit test project.

Use the VS_KEYWORD target property to set the keyword for Visual Studio 9 (2008) and older.

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https://cmake.org/cmake/help/v3.5/prop_tgt/VS_GLOBAL_KEYWORD.html